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75 Adjectives to Describe Your Brand Personality

Christina Jones Photo
Christina Jones Photo

What adjectives would you use to describe your business? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brand’s visuals.

Your brand personality is essentially how you “speak” to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to.

Adjectives Brainstorming Exercise

Try these questions out to help you brainstorm on your brand adjectives:

When people interact with my content, products, and services, I want them to feel ______.

When I talk to my ideal people, I want my tone of voice to be _________.

When people see something from my brand they think it is _________.

When thinking about my brand, I don’t want people to feel ________, ________, or _______.

If my brand was a person, they would be described as __________, __________, and _______.

Take a step back: 

Are you clear on your brand’s mission, vision, and values? These will be guiding factors in helping solidify your brand personality.

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Brand Adjective List

Here are some adjectives/characteristics to get you started on crafting your brand personality. Jot down your favorites and then narrow them down to your top 3-5. Think about why you are choosing these words and how they relate to your brand’s values. Feeling something else? Be sure to take note of those too and choose words are a great fit for your brand and your business.

Active

Adventurous

Ambitious

Approachable

Bohemian

Bold

Brave

Bright

Bubbly

Calm

Candid

Carefree

Casual

Charming

Cheerful

Classic

Collaborative

Colorful

Cool

Cozy

Crafty

Cultured

Daring

Delicate

Down to Earth

Dynamic

Edgy

Elegant

Fearless

Fun

Genuine

Harmonious

Heartfelt

Helpful

High-end

Honest

Hopeful

Inclusive

Industrial

Innovative

Inspirational

Intentional

Inviting

Joyful

Kind

Lively

Loyal

Luxurious

Magical

Mature

Minimal

Modern

Natural

Playful

Positive

Professional

Quirky

Relaxed

Romantic

Sassy

Serious

Sincere

Sophisticated

Timeless

Traditional

Transparent

Trendy

Trustworthy

Uplifting

Urban

Warm

Whimsical

Wild

Witty

Youthful

I’d love to hear what your brand adjectives are! Feel free to share them in the comments, email, or Instagram DM!

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