What adjectives would you use to describe your business? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brand’s visuals.
Your brand personality is essentially how you “speak” to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to.
Adjectives Brainstorming Exercise
Try these questions out to help you brainstorm on your brand adjectives:
When people interact with my content, products, and services, I want them to feel ______.
When I talk to my ideal people, I want my tone of voice to be _________.
When people see something from my brand they think it is _________.
When thinking about my brand, I don’t want people to feel ________, ________, or _______.
If my brand was a person, they would be described as __________, __________, and _______.
Take a step back:
Are you clear on your brand’s mission, vision, and values? These will be guiding factors in helping solidify your brand personality.
Brand Adjective List
Here are some adjectives/characteristics to get you started on crafting your brand personality. Jot down your favorites and then narrow them down to your top 3-5. Think about why you are choosing these words and how they relate to your brand’s values. Feeling something else? Be sure to take note of those too and choose words are a great fit for your brand and your business.
Active
Adventurous
Ambitious
Approachable
Bohemian
Bold
Brave
Bright
Bubbly
Calm
Candid
Carefree
Casual
Charming
Cheerful
Classic
Collaborative
Colorful
Cool
Cozy
Crafty
Cultured
Daring
Delicate
Down to Earth
Dynamic
Edgy
Elegant
Fearless
Fun
Genuine
Harmonious
Heartfelt
Helpful
High-end
Honest
Hopeful
Inclusive
Industrial
Innovative
Inspirational
Intentional
Inviting
Joyful
Kind
Lively
Loyal
Luxurious
Magical
Mature
Minimal
Modern
Natural
Playful
Positive
Professional
Quirky
Relaxed
Romantic
Sassy
Serious
Sincere
Sophisticated
Timeless
Traditional
Transparent
Trendy
Trustworthy
Uplifting
Urban
Warm
Whimsical
Wild
Witty
Youthful
I’d love to hear what your brand adjectives are! Feel free to share them in the comments, email, or Instagram DM!
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