My mission is to help you craft an intentional and uncomplicated brand story that will outlast the latest design trends.
Here at the studio I focus on top to bottom brand experiences, and while we can create so many design elements together, I have a minimalist style that won't distract from your brand’s message.
Building your brand from the ground up is special, and fun. Instead of feeling overwhelmed and out of your comfort zone during the brand design stage, I have crafted a process that will energize you and make you excited about sharing your brand with the world.
I value inclusivity and diversity in branding and design and create brand experiences that are welcoming of all people. And because I am so grateful to do what I do, I donate a portion of my project fees to non-profit organizations who help kids, youth and people of color explore design, tech and the arts!
The idea for Hello Luci was planted in my head and heart after being limited in my career as an Interior Designer. I was always told to focus on “one thing” to be successful but I knew that I could help people in a more meaningful way if I showed up as my complete self.
And so, what started as freelancing on Upwork in my university days, slowly blossomed into an interdisciplinary design studio for small businesses and entrepreneurs.
My background in art, graphic design, architecture, and interior design gives me the unique ability to share how all elements of design work together to create holistic brand experiences that connect people for a lifetime, much like good food, strong coffee, or your favorite cafe.
I love minimal design, and when I am not staring at my Mac, you can find me being inspired by nature, or pottering around art museums and searching for the best tacos in my city.