An intentional & lasting brand story

My mission is to help you craft an intentional and uncomplicated brand story that will outlast the latest design trends.

welcome to hello luci creative

Here at the studio I focus on top to bottom brand experiences, and while we can create so many design elements together, I have a minimalist style that won't distract from your brand’s message.

The Hello Luci Philosophy

design is

For the Creative Spirit

Building your brand from the ground up is special, and fun. Instead of feeling overwhelmed and out of your comfort zone during the brand design stage, I have crafted a process that will energize you and make you excited about sharing your brand with the world. 

design is

For Everybody

I value inclusivity and diversity in branding and design and create brand experiences that are welcoming of all people. And because I am so grateful to do what I do, I donate a portion of my project fees to non-profit organizations who help kids, youth and people of color explore design, tech and the arts! 

have questions?

faq

pricing

contact

 Begin With Intention

Intentional beginnings, make happier endings. I believe in design with meaning and create only what you need to reach your goals.

learn as you grow

When you learn, you grow. I empower you to use your new brand assets to their full potential so you can take your business to the next level.

IN IT TOGETHER


You are the chief storyteller in your business. I understand that your brand is important to you and involve you in every step of the strategy and design process.

SEEK ADVENTURE




Your brand is a lifestyle. I craft brand designs that spark joy for you, and your customers.

The core values around here

The idea for Hello Luci was planted in my head and heart after being limited in my career as an Interior Designer. I was always told to focus on “one thing” to be successful but I knew that I could help people in a more meaningful way if I showed up as my complete self. 

And so, what started as freelancing on Upwork in my university days, slowly blossomed into an interdisciplinary design studio for small businesses and entrepreneurs. 

hELLO, i'm luci, A multi-passionate design geek in Tampa, Florida.

Meet Luci, Your Chief Design Officer

My background in art, graphic design, architecture, and interior design gives me the unique ability to share how all elements of design work together to create holistic brand experiences that connect people for a lifetime, much like good food, strong coffee, or your favorite cafe.

I love minimal design, and when I am not staring at my Mac, you can find me being inspired by nature, or pottering around art museums and searching for the best tacos in my city.

from freelancer to studio owner

design is my life & how i view the world...

... but i do have a few hobbies

quick facts

ENFJ + enneagram 2

she / her / hers

Texas born

Notre Dame Alum

loves

good reads

snail mail

K-pop

traveling & local gems

playlists

chill vibes

lo-fi

K-pop

chilled r&b

(click to go to spotify)

She really captured what was in my brain!

–darrell,
talk to darrell

“Before working with Luci, I didn't have a brand identity at all. There was no cohesion at all with the brand or lack thereof. I was surprised by the fact that she really captured what was in my brain even though I might not have done a great job of explaining it. Since working together, I feel much more confident about the web presence that I will be presenting. I feel I will no longer be ashamed of any of my digital content!”

I honestly had NO idea what I wanted my logo to look like, or what my brand identity should consist of. I didn't have any hesitations before deciding to work with Luci. I was completely confident she would get the job done beautifully! I knew she had wonderful ideas and a unique aesthetic that I was excited to bring to my business. My new brand identity stood out from the rest with a fresh, creative design that was user friendly. I now feel confident in sending proposals and documents with my new branding!

I didn't have any hesitations choosing Luci.

–MICHELLE,
NAPLES HOME STYLIST

–carrie,
carrie wildes photography

“I had a website that had not been refreshed or update in about 6 years so it was not easy to showcase everything we do in a simple and modern manner. I now have the vision that I wanted to showcase our work and have an easy way for potential clients to walk through what we do and easily contact us! I've gotten so many compliments on our new site and I'm really proud of what it looks like! Luci made it very straightforward what was needed and turned exactly what I wanted into a reality!”

I'm really proud of my website now!

Community Highlights

Want to Get Started?

Partnering with me is like co-working with a friend on your next bold idea! I’m relaxed, patient and ready to dream with you. Plus, I’m super organized too.

Ready to work together?

I can't wait to meet you!