My mission is to help you craft an intentional and uncomplicated brand story that is easily conveyed to your customers when they experience your brand - whether on social media, in an email, or reading the ingredients label on your product. I am passionate about design and application that outlasts the latest trends so you get a return on your investment for years to come.
Building your brand is special, and fun. Instead of feeling overwhelmed and out of your comfort zone during the brand design stage, my process will energize you and make you excited about sharing your brand with the world.
I value inclusivity and diversity in branding and design so I create brand experiences that are welcoming of all people. And because I am so grateful to call this my work, I donate a portion of your project fee to non-profit organizations who help kids, youth and people of color explore design, tech and the arts!
The idea for Hello Luci was planted in my head and heart after being limited in my career as an Interior Designer. I was always told to focus on “one thing” to be successful but I knew that I could help people in a more meaningful way if I showed up as my complete self.
And so, what started as freelancing on Upwork in my university days, slowly blossomed into an interdisciplinary design studio for growing businesses and entrepreneurs like you.
My background in art, graphic design, architecture, and interior design gives me the unique ability to teach you how all elements of design work together to create holistic brand experiences that connect people for a lifetime, much like good food, strong coffee, or your favorite cafe.
I love minimal design, and when I am not staring at my Mac, you can find me being inspired by nature, or pottering around art museums and searching for the best tacos in my city.