Lucinda is a lifestyle blogger; brand & website designer, & product photographer

more than a logo & a website

design with heart, backed by strategy



working together with me is liking working with your business bestie. we’re talking coffee chats, laughter, & passionate conversations about what lights you up in your business.

My design process is rooted in CARING, collaboration, AND empowerment. after working together you’ll have beautiful and effective designs for your business, and you’ll also have new knowledge to take your business to the next level.


a strong brand identity & powerful website

  • represents who you and your business are visually

  • helps connect with & serve your ideal client

  • positions you as the expert

  • provides consistency & cohesiveness in design, across all of your platforms

  • gives you confidence in sharing your brand

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01. brand identity design

Tell your story and build a beautiful brand with your customers in mind. Connect with your community on a deeper level, and find those who have the same values as your brand.

During our time together, we will dig into the heart of your business, and it will be translated into the visuals. We will start with the strategy first- to really dig into the who, what, and why. We then create visuals that speak to your brand’s core values. Throughout the process I will also teach you the foundations of branding to use your new brand assets to their full potential.



  • A detailed brand discovery process with fun exercises to help guide it

  • A collaborative design approach

  • 1:1 coaching sessions through all phases of branding process

  • A seamless brand identity that is completely custom tailored for you

  • Tutorial on how to use your new branding assets once they are complete


  • Project Kickoff & Discovery

  • Branding & Design Strategy

  • Logo, submark, fonts, color palette, 2 patterns/textures

  • Quick Access Brand Styling Board

  • Comprehensive branding guidelines

  • 3 brand assets

  • Brand launch images for social media platforms

TIMELINE: 6-8 weeks




02. website design

Let’s talk about websites. You want a home base that reflects your business and its story. You are looking for something that is compelling, beautiful, and reaches your people. You also want something that easy for your community to navigate and is no-fuss to update and maintain yourself!

Let’s create a strategy-based Squarespace* website, that will get your online presence up and running in no time. Through a collaborative and informative process, you will be ready to go with your new site and know what you are doing once it’s in your hands.



  • A detailed website discovery & strategy process to ensure we are reflecting your business

  • A custom website design based on your created or existing brand, tailored to fit your needs

  • 1:1 sessions that cover website design strategy for each page, for you to take away concrete steps to keep your website up to date

  • Tutorial on how to navigate your way around your new website


  • Brand Reflection & website strategy

  • Domain connection & and website setup

  • Custom 5 Page Squarespace website design

  • Basic SEO Optimization

  • Mailing list & social media account integration

  • Subscriber opt-in forms & pop up

  • Photography selection guidance

TIMELINE: 4-6 weeks

INVESTMENT: starting at $2500

*Wordpress & Showit sites available upon request. Let’s talk more about it!


03. coaching + strategy

With 10 years of design & business experience, I’m here to share with you what I have learned on my journey. You may already have brand visuals and a website, and want a stronger game plan for them. You might be at the very beginning stages of developing your branding and are ready to uncover & discover before your visuals or website. Let me meet you where you’re at and help you get to where you want to be.


Brand or website

audit + strategy:


  • complete 1:1 review to take a look at your business and visual identity.

  • An analysis of your current brand or website based on our review

  • 60 minute recorded video call to discuss the audit discoveries & discuss your next steps

  • A custom guide including resources and tools to take the action in your branding or web presence


If you’d like to move forward after our audit & strategy session, $100 will be applied towards any website or branding service

Design Strategy

MENTOR sessions

The Design Strategy Mentor Sessions are a great solution for gaining more understanding around areas of your branding you want a second set of expert eyes to look at. Ask me anything during a 60 minute session or book multiple sessions to work through any larger projects or challenges. Through a series of collaborative conversations, we will work together to create actionable steps for your business.

some topics our sessions together could include:

  • Gaining clarity around your business and how it can translate into your visuals

  • Guidance on how to move forward with creating your own website

  • Social media branding and how to create a unified brand on your social media platforms

  • App & design program fundamentals/tutorials

  • Freelancing 101 and gain client work


  • Personalized roadmap for what will be covered during our conversations

  • Notes & video recording from our sessions

  • Guide of resources & actionable items customized to you

60 minute session | $200/session

Weekly sessions | $150/ session when booking over 4 at one time

Unlimited messaging through Voxer | $100/month

When you sign up for a 4 week pack of session you’ll also receive unlimited Voxer messaging support between sessions


 what can i expect during our time together?


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