strategic design

Every stage of your vision tells a story. 
At Hello Luci, you can start where you are. Each package is custom and aligned to your vision and business goals.

We'll build your dream brand, together.

Dreaming up an awesome brand experience for your audience is both art, and strategy. 

how we can work together

brand strategy

brand design

first, we do

then, we do

brand strategy workshops

brand strategy workshops

My Brand Alignment Strategy Sessions are the starting place for our time together! I offer a relaxed and fun environment for us to drill down on the work you're passionate about. Together we'll create a solid strategy that you can use to build a strong brand right now.

You can choose from a 90 minute Strategy Session or an Immersive Strategy Workshop, where we go through my Brand Alignment Method to discover and clarify your brand foundations. This option is perfect for you if you want to get started on your brand identity foundations but need more time to before working on your visual identity.

brand identity design

brand identity design

Want a brand identity that will make you and your soul customers BFFs forever? We’ll start from the beginning, and thoughtfully consider all the elements you need to tell a whole, poignant and consistent brand story. 

Every business is different, so we'll create a custom brand identity package that works for your unique needs. We'll consider all the ways that connect you to your audience online and IRL and craft a brand identity that speaks to them directly. I highly recommend custom brand identity design if you’re launching a new idea or ready to elevate your current business. 

website  design

website  design

Websites are absolutely crucial to build trust and show your expertise. Having a website also gives you the peace and confidence of a dedicated online space that you own! From long scroll one-pagers to multi-page sites, e-commerce to informational content, I work together with you to create a stunning, user-friendly website experience that converts.

additional design services

additional design services

brand photography
creative direction
digital design
environmental design

So much to do, so little time right? Enjoy the convenience and time saving of  adding a la carte services to your project! By leaving your brand photography or creative direction with me (among other things) all brand assets are created to the best quality and with your overall brand identity in mind.

merchandise design
packaging design
 print & signage design

We work together to create a brand experience that connects with your ideal audience, and converts them into loyal fans. An intentional and holistic brand experience is the glue that ties you to your people, and you to them, and I believe you can have a great time putting it all together. My process is the most natural yet purposeful way of storytelling in your business through brand design. 

My Approach


Establish the brand foundations of your business.



Explore how your brand strategy comes to life in any design elements.



Design and build the brand experience of your dreams!



Sailing into the sunset with impactful branding and confidence.


I feel confident about my web presence!

talk to darrell

“Before working with Luci, I didn't have a brand identity at all. There was no cohesion at all with the brand or lack thereof. I was surprised by the fact that she really captured what was in my brain even though I might not have done a great job of explaining it. Since working together, I feel much more confident about the web presence that I will be presenting. I feel I will no longer be ashamed of any of my digital content!”

I honestly had NO idea what I wanted my logo to look like, or what my brand identity should consist of. I didn't have any hesitations before deciding to work with Luci. I was completely confident she would get the job done beautifully! I knew she had wonderful ideas and a unique aesthetic that I was excited to bring to my business. My new brand identity stood out from the rest with a fresh, creative design that was user friendly. I now feel confident in sending proposals and documents with my new branding!

My new brand identity stood out from the rest.


carrie wildes photography

“I had a website that had not been refreshed or update in about 6 years so it was not easy to showcase everything we do in a simple and modern manner. I now have the vision that I wanted to showcase our work and have an easy way for potential clients to walk through what we do and easily contact us! I've gotten so many compliments on our new site and I'm really proud of what it looks like! Luci made it very straightforward what was needed and turned exactly what I wanted into a reality!”

I'm really proud of my website now!

Community Highlights

Must-have items to enjoy while you go for your dreams.

A blog filled with design, ideas & lifestyle tidbits that inspire.

The Shop

for a happy business, And a HAPPY LIFE.

My favorite tools for creating an impactful and organized business.

The Journal

The Tools

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Resources for You

What to expect?

Partnering with me is like co-working with a friend! I’m relaxed, patient, and always have your best interest in mind.

I collaborate with one client at a time so I can truly put myself in your shoes and develop a holistic brand in less time. You are my main focus!

Ready to work together?

I can't wait to meet you!