Technology strategist bringing efficiencies & innovation to his clients with a personal touch
Darrell's parent company, Dreamtecs, provides high-level strategic advice in software development at a more accessible investment level. To provide a more personal touch, we developed the brand identity for Talk to Darrell, the client-facing brand of the business.
Brand Identity Design
Instagram Graphics Suite
We created a brand experience around Talk to Darrell's personal brand, to show that he is the go-to strategist in his industry. With a focus on his online presence and future endeavors, we created a full suite of coordinating brand elements that can be expanded upon in the future.
For Darrell's brand strategy, we wanted to position him as an approachable and trustworthy thought leader in the technology space.
We focused our strategy towards people in the startup and nonprofit sectors that have a strong business idea but not much technical experience to get it done. They are young, ambitious entrepreneurs looking for someone to guide them.
With a focus on his online presence and future endeavors, we created a full suite of coordinating brand elements that can be expanded upon in the future.
For the logo, we focused on Darrell's name since he is the brand of his business. We also nodded to the tech space with the message box and sleek, mostly monochromatic color palette. The casual and rounded typography emphasizes the friendly
approach he has towards his clients.
Through our thorough strategy session and collaboration during the design process, we were able to design a brand identity for Talk to Darrell that will be able to expand in the future as he increases his reach online.
We extended his brand identity to a long scroll, one page website, social media templates, and a business card design.